Proposal · prepared for William Peat Butchers, Barnard Castle · 19 May 2026

A few specific fixes for castlebankbutchers.co.uk

William Peat Butchers · Barnard Castle · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent half an hour on the live site this morning and three things stood out on mobile: the heritage name on the door is not the brand the website opens with, the William Peat WW1 founding story is buried two clicks deep, and the two shops on Horsemarket are not mapped or hour-stamped together anywhere. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

25 + 29 HORSEMARKET · BARNARD CASTLE · SINCE 1919

Teesdale's oldest butcher. Founded by Sergeant William Peat MM on his return from the Western Front. Open the live preview ↗

Finding 01

The shop on the door is William Peat. The website opens as Castle Bank.

What I saw

The two shopfronts at 25 and 29 Horsemarket trade as William Peat Butchers and William Peat Deli & Bakery. The signage, the Q Guild listing, the Teesdale Mercury feature, the Instagram handle @williampeatbutchers, all under the William Peat name. The website lives at castlebankbutchers.co.uk and opens with a wide red-banner H1 saying "Meet your trusted North East family butchers" attached to a different brand. A customer Googling "William Peat Butchers Barnard Castle" lands on a Castle Bank corporate page that mentions William Peat by name three clicks deep.

What the rebuild does about it

The rebuild speaks as William Peat. The Horsemarket address, the centenary, the founder's name and the Q Guild standing are above the fold on the home page. The Castle Bank operating relationship is acknowledged in the heritage block where it belongs (1993 onwards), not as the brand that greets the visitor.

Finding 02

A decorated WW1 founder, a 1919 opening, and a Teesdale Mercury centenary feature, none of it on the homepage.

What I saw

Sergeant William Peat, 9th Battalion Royal Fusiliers, was awarded the Military Medal in 1918 for leading a daylight raid on a German trench. He came home, finished his apprenticeship in Darlington, and opened the shop at 66 Galgate in 1919. The Teesdale Mercury ran the centenary feature in 2019. None of that story is on the live homepage. The Our Story page exists, but it is structured around the Castle Bank narrative from 1978; William Peat appears as the 1993 acquisition.

What the rebuild does about it

The heritage block is the emotional centre of the rebuild. Founder named, Military Medal citation quoted in full ("a magnificent act of heroism", from Major Thomas Henslop, 1918), four-generation timeline from Galgate 1919 through to Horsemarket today. Press-quoted from the Mercury, sourced and dated.

Finding 03

Two shops sit a few doors apart on Horsemarket. The website maps neither, and shows them together nowhere.

What I saw

25 Horsemarket is the butcher's counter. 29 Horsemarket is the William Peat Deli & Bakery (Q Guild registered). They are a few doors apart on the same cobbled street, 250 metres north of the Barnard Castle keep. The live site shows them on the Our Shops page as a single Barnard Castle block, with one address (DL12 8LX), one set of hours, and a Google Maps deep-link to a Crook postcode. No map embed, no walking line between the two shops, no schema marking up either premises.

What the rebuild does about it

Two real Google Maps embeds, stacked, captioned with the deli at 29 and the counter at 25. Hours per shop. Two FoodEstablishment JSON-LD blocks so Google understands these are two trading premises under one brand. The Visit / Hours section reads like one shop pair, the way the cobbled street reads when you walk it.

Scope and price.

£2,000Fixed for the rebuild, one-off.

£150Per month for hosting and ongoing care.

£50Optional. Embedded chatbot trained on the FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

One round of revisions before launch
DNS cutover handled (you keep the domain in your name)
30 days of post-launch tweaks at no extra cost
Source code handed over on day 60 (you own everything)

If the proposal lands.

Reply with two or three 20-minute slots in the next ten days for a video call. I take on three North East builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May 2026, the proposal site comes down.

SEE THE LIVE REBUILD A working preview you can click through · opens in this tab ↗